67. Cutting the Right Key for Your Business
Oct 24, 2024
Sometimes building a business can feel akin to trying to open a lock using the wrong key. Nothing fits, everything's hard and you just feel stuck. The challenge comes from the fact that your business is uniquely yours, and no one has ever built one like you yet!
This episode will walk you through a few signs that will tell you how to know if you're cutting the right business "key" and if not, how to tweak the things that aren't working. I'll also teach you how to know when you DO have the right "key" but you just need to turn up the volume and do more of what's working.
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00:28 Welcome to Burning Brightly
00:52 The Perfect Key Analogy
02:19 Trial and Error in Business
04:22 Identifying a Broken Key
08:57 Signs of a Working Key
09:23 Identifying the Right Audience and Offer
10:10 Crafting Clear and Concise Messaging
10:33 Building a Detailed Coaching Program
11:07 Passion and Free Content
12:03 The Role of a Business Coach
12:32 Scaling Your Business
13:07 Attracting and Nurturing Leads
15:37 Conversion Strategies
16:53 Perfecting Your Business Key
17:47 Final Thoughts and Encouragement
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